The Microsoft Surface Pro has a similar size and price to the 11" MacBook Air; Apple CEO Tim Cook has criticized the Surface Pro and other Ultrabook hybrids running the touch-based Windows 8, that attempt to combine laptop and tablet functionality in one device, saying that such devices were confusing like trying to "combine a fridge and a toaster".
“Prior to the laser we fabricated all our components on the turret press or on manual machines. The operations required hours of cleanup. Punch-formed parts and louvers are reserved for our existing turret punches but the laser has taken on 90 percent of the workload with minimal cleanup. We’ve been able to reclaim that time and move our manpower from the hand labor it took to make and clean parts to assembly work instead. As a result we’ve increased output, stepped up assembly time and cut fabrication time by weeks for some components.”
Programming articles, news, and how-to’s are a big piece of MacTech’s history. Applications developers will always be on the cutting edge of technology. These developers need the most reliable, most up to date, and most detailed information about new Apple technologies. They need to know what development tools are available, and how they measure up. MacTech will continue to provide those resources.
Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.
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As a former AppeCare representative I can't stress enough how difficult this job really is. We have to deal with angry customers who waited too long on the line, give accurate information about endless features and provide an instant resolution. It is mentally exhausting and would take anyone I know into the paths of a breakdown. Now imagine when new products or software are launched. We are given a set of trainning modules to perform on a given amount of time, as per Apple recommendation. Now, what a lot of people are unaware of, is that only a few call centers are actually managed by Apple directly. Other centers are paid by Apple to train people as per their standards, but in the end of the day this is a business we are talking about, so the larger the amount of calls taken daily equals more monney for these centers. Basically, forget the trainning, we are just pushed by our local managers to do these modules as fast as possible because we are needed to take more calls. There is never time to breathe or learn anything.
In addition to onsite hardware coverage, you can repair up to 2 percent of your covered Mac computers, or up to 5 percent of your covered iPad or iPhone devices, for any reason. So if an employee accidentally damages a device, AppleCare for Enterprise can cover that, too. In most cases, Apple can repair or replace the device within one business day.
For my second call, I asked about Siri. I opted for waiting music of my choice at 3:03 p.m. and was on the phone with John in New Mexico at 3:05. John, a friendly and to-the-point representative, pulled up the relevant article and walked me through the steps by 3:07 p.m.. He even emailed me a link to the related support page so I could have those steps handy in the future.