The use of AppleCare Technician Training materials and the successful completion of Apple Service Certification exams do not imply any authorization by Apple to perform repairs or to conduct business directly with Apple or on its behalf. Results from Apple Service Certification exams are used by Apple Authorized Service Providers to assess the competence of repair technicians seeking employment in servicing Apple computers and selected peripherals.

Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.
Hardware technologies and standards are blossoming at Apple. Not too surprising, Apple is a hardware company and it had never been timid about taking the lead in emerging hardware technologies. MacTech delves deeper into these standards and technologies with an eye to their application to Apple techs of all kinds.Each issue of MacTech provides how-to articles, regular features, industry news, conference reports, product reviews, the latest in shortcuts and insider secrets, and full source code listings available.
When released in October 2010, the 13" model's screen resolution was higher than the average 1366x768 screens of similar sized laptops. However, by mid-2013, with many premium Ultrabooks having high resolution screens (1080p or greater) as standard or upgrades, the MacBook Air has been increasingly criticized for sticking with a low-resolution screen. Many in the tech community had expected Apple to release a MacBook Air with Retina Display by mid-2013, similar to the MacBook Pro Retina which came out in 2012.[78] The October 2013 refresh of the 13" MacBook Pro Retina, with a slimmer chassis and a lower price point, was mentioned as a potential MacBook Air alternative as the battery life is not much shorter while not being considerably bulkier.[4][79] Apple released an entry-level version of the 13" MacBook Pro on October 27, 2016, which was specifically targeted towards MacBook Air users.[80]

Steve Jobs introduced the first MacBook Air during a speech at his keynote at the 2008 Macworld conference held on January 15, 2008.[6] The first-generation MacBook Air was a 13.3"-only model, initially promoted as the world's thinnest notebook[7] (1.94cm MacBook may be compared with 1.98cm for a previous record model, 2005's Toshiba Portege R200[8]). It featured a custom[9] Intel Merom CPU and Intel GMA graphics. In late 2008, the CPU was updated to a faster, non-custom Penryn CPU and integrated Nvidia GeForce graphics while the hard drive capacity was increased and the micro-DVI video port was replaced by the Mini DisplayPort.[10] A mid-2009 refresh, introduced alongside the MacBook Pro family, featured a slightly higher-capacity battery, and a faster Penryn CPU.[11]

NOW, though the product title DOES say that it comes preinstalled with EL CAPTAIN (or whatever), mine already came with the SIERRA update. It had Sierra Version 10.12.3 and in the app store, you can update it (FOR FREE) with the May 2017 recent Sierra 10.12.5 update! IF yours comes in with EL CAPTAIN, you can update it FOR FREE to the 2017 Sierra update - do not worry! Lol.

Following its introduction, the MacBook Air was greeted with a mixed reception. The portability of the MacBook Air was praised in reviews, but the compromise in features was criticized.[17][18][19] The full-sized keyboard, weight, thinness, and Multi-Touch trackpad were appreciated in reviews, while the limited configuration options and ports, slow speed (in non-SSD models), non-user-replaceable battery, small hard drive, and price were criticized.[17][18] The flip-down hatch on the side of the original MacBook Air is a tight fit for some headphone plugs and USB devices, requiring users to purchase an extension cable. Apple removed the flip-down hatch on the late 2010 model in favor of open connection ports, as is the case with most other laptops.[20][21]
“We had talked about this technology in the past but, frankly, we were skeptical of its fit at CSG. Mac-Tech was competent and prompt with response times, qualities that meshed well with our own core business values. The high part accuracies we achieved with the Ermak press brakes also demonstrated to us Ermaksan’s ability to design and construct a precision machine frame with tier one components.”
The 11" MacBook Air carried the desirable essential attributes of a netbook, but without the drawbacks of a slower processor and less capable operating system,[52] albeit at a higher price.[53][54][55][56][57] At the low end, Apple introduced the iPad—a different form factor than the netbook, but with improved computing capabilities and lower production cost. Both of these led to a decline in netbook sales, and most PC manufacturers have consequently discontinued their netbook lines in response.[58] Capitalizing on the success of the MacBook Air,[59] Intel promoted Ultrabook as a new high-mobility standard, which has been hailed by some analysts as succeeding where netbooks failed.[60][61][62]
You can be rest assured the agent that you work with has been technically trained, certified, and his performance and perks based on what he delivers to you. Our employees excel at their careers through ongoing technical training and the pursuit of excellent service. All support agents are required to obtain Apple® and Microsoft® certifications prior to commencing support.
Hurray for competent people and a well-run small company!  I went to Yelp to find someone to help me clean up my Mac and advise me on how to improve performance.  I was pretty much expecting to be told my iMac was too old to work with...but no.  Shiva comes exactly on time and says "No problem.  Great machine...just needs extra space".  Hurray!  Also advises on improvements to overall Wifi, etc. that MMT does not receive any profit from, and provides the resources on where to get best price.  When there are the usual followup questions after my Mac has a bigger brain, I get immediate responses to my texts and remote support that gets all straightened out in no time.  I would absolutely recommend them and so glad I made the "preventive" appointment before having a total system crash.  Will follow any advice they provide from now on.
To test Apple's live-chat support, I submitted a question about modifying Siri's voice. I received a wait-time estimate of 5 minutes, and after 7 minutes, I was speaking with a rep named Zann. First, Zann walked me through the steps of checking my system version and confirming my device, and then gave me the correct set of steps to find Siri's preferences.