In the current product line, the MacBook Air sits below the performance-range of the MacBook Pro and compared to the MacBook Retina. However, its features reflect different priorities. The Air was originally released as a premium ultraportable positioned above the previous MacBook.[4] Since then, the Air has become Apple's entry-level laptop due to the MacBook's discontinuation in 2011, as well as lowered prices on subsequent iterations.[5]
“We had talked about this technology in the past but, frankly, we were skeptical of its fit at CSG. Mac-Tech was competent and prompt with response times, qualities that meshed well with our own core business values. The high part accuracies we achieved with the Ermak press brakes also demonstrated to us Ermaksan’s ability to design and construct a precision machine frame with tier one components.”
The use of AppleCare Technician Training materials and the successful completion of Apple Service Certification exams do not imply any authorization by Apple to perform repairs or to conduct business directly with Apple or on its behalf. Results from Apple Service Certification exams are used by Apple Authorized Service Providers to assess the competence of repair technicians seeking employment in servicing Apple computers and selected peripherals.

The Microsoft Surface Pro has a similar size and price to the 11" MacBook Air;[74][75] Apple CEO Tim Cook has criticized the Surface Pro and other Ultrabook hybrids running the touch-based Windows 8, that attempt to combine laptop and tablet functionality in one device, saying that such devices were confusing like trying to "combine a fridge and a toaster".[76][77]
Apple is the king of consumer laptop tech support, and the company added to its repertoire in the past year. In addition to answering questions via social media, live online chats, its support app and phone calls, the company began posting tutorials to a YouTube channel in November 2017. These options flank the company's existing Genius Bar, which still stands out as one of the few ways users can get in-person support directly from a laptop-maker.
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