Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors. [66] Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf.[67] While Apple's MacBook lines were not immune to this consumer trend towards mobile devices,[68] they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks,[69][70] despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air.[71] Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.[72]
Apple's phone-based tech support provided accurate answers in a speedy process, though I encountered an odd bug during my testing. Apple's phone support number (1-800-275-2273) isn't highly visible on the company's site, so most people will find themselves navigating to, and then clicking through a short series of prompts and filling in contact information to arrange a phone call.
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For Macs, AppleCare+ makes more sense if you’re buying a laptop and you’re worried about the screen, or you just tend to be rough on your computers. Desktop Macs probably aren’t as important to cover, since the likelihood of, say, dropping one is a lot less. Still, Macs have a long life, so you may decide three years of (transferable) protection is worth the extra cost.
On June 10, 2013, Apple released another update in the same form factor as the 2012 model during the company's Worldwide Developer Conference (WWDC). The 11" and 13" models have a minimum standard 4 GB RAM, with a maximum configuration of 8 GB. Both models are powered by the Haswell ULT 1.3 GHz dual-core Intel Core i5 processors, with Turbo Boost up to 2.6 GHz, while a 1.7 GHz Dual-Core i7, with Turbo Boost up to 3.3 GHz, option is also available. Each model's storage standard is 128 GB SSD, upgradeable to 256 GB and 512 GB SSD. Due to Haswell CPUs, battery life has considerably improved from the previous generation, and the mid-2013 models are capable of 9 hours on the 11" model and 12 hours on the 13" model; a team of reviewers exceeded expected battery life ratings during their test.[39]

5d Curious why Mac over PC for WoW? I am new to gaming in WoW on a Mac as I finally got my 2012 Mac Book Pro 13" up and running. I also own three Asus RoG PC laptops. I am curious why the folks here prefer using a Mac over PC to play WoW? I assume it's because he/she enjoys the MacOS better than Windows 10? :) Just getting some new feedback as a new Mac gaming user.Jaianya24 5d

Oct 30 Discreet or Integrated GPU I have a late 2012 iMac with a NVIDIA GeForce GT 640M 512 MB. WoW has worked great on this machine since I bought it in 2013 for $1030 with no tax (on a military post). Since BfA install/launch, it has slowed down considerably, and not just with the game. It has slowed down period. I thought about adding more RAM (I have 8GB), hearing that iMacs with integrated graphics share memory with the graphics. I looked into it and couldn't figure out how to tell if it had integrated graphics... the instructions I found specified to "look at the About This Mac settings." Well, all I see is the NVIDIA, but nothing indicating discreet or integrated... so after searching deeper, it "appears" that this is not integrated. Is this a proper assumption? Anyway, I really don't want to buy a new machine, but I may have to. I did find this on Craigslist, but I'm not sure if I want to bite. Oct 30
When I tweeted — from my secret social-media account used to hide my identity as a reporter — for help about Spectre and Meltdown, Apple responded a short 10 minutes later. The company also included the correct information (update macOS on your Mac, and you're OK), along with a link to documentation on Apple's site that explained the situation in greater detail.