Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors.  Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf. While Apple's MacBook lines were not immune to this consumer trend towards mobile devices, they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks, despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air. Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.
For an MacBook Air under Apple’s One-Year Limited Warranty, Apple warrants against defects that arise from service performed for 90 days from the date of service or for the remaining period of the warranty, whichever provides longer coverage for you. For an MacBook Air not under Apple’s warranty, Apple warrants against defects that arise from service performed for 90 days from the date of service.
Service — We are committed, first and foremost, to serving our customers, which is why we have developed the best service organization in the business, complete with 24-hour guaranteed response if your machine is down. We understand that our customer base is the life of our business and we strive to maintain long-term, meaningful relationships with each and every one.
Apple includes a one-year limited warranty with all hardware so if there’s a manufacturing defect, you’ll be covered. To also protect against accidental damage, plus extend the original warranty for longer and enjoy free tech support, you can opt to purchase AppleCare+. Here’s what it is, what it covers, and what you can expect to pay. Is AppleCare+ worth it? Only you can decide for your own situation, but this should be everything you need to know to make a smart choice.
In the current product line, the MacBook Air sits below the performance-range of the MacBook Pro and compared to the MacBook Retina. However, its features reflect different priorities. The Air was originally released as a premium ultraportable positioned above the previous MacBook. Since then, the Air has become Apple's entry-level laptop due to the MacBook's discontinuation in 2011, as well as lowered prices on subsequent iterations.
To test Apple's live-chat support, I submitted a question about modifying Siri's voice. I received a wait-time estimate of 5 minutes, and after 7 minutes, I was speaking with a rep named Zann. First, Zann walked me through the steps of checking my system version and confirming my device, and then gave me the correct set of steps to find Siri's preferences.