When released in October 2010, the 13" model's screen resolution was higher than the average 1366x768 screens of similar sized laptops. However, by mid-2013, with many premium Ultrabooks having high resolution screens (1080p or greater) as standard or upgrades, the MacBook Air has been increasingly criticized for sticking with a low-resolution screen. Many in the tech community had expected Apple to release a MacBook Air with Retina Display by mid-2013, similar to the MacBook Pro Retina which came out in 2012. The October 2013 refresh of the 13" MacBook Pro Retina, with a slimmer chassis and a lower price point, was mentioned as a potential MacBook Air alternative as the battery life is not much shorter while not being considerably bulkier. Apple released an entry-level version of the 13" MacBook Pro on October 27, 2016, which was specifically targeted towards MacBook Air users.
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* Trade-in values will vary based on the condition, year, and configuration of your trade-in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Not all devices are eligible for credit. More details are available from Apple’s Mac trade‑in partner and Apple’s iPhone, iPad, and Apple Watch trade‑in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Payments are based on the received device matching the description you provided when your estimate was made. Apple reserves the right to refuse or limit the quantity of any device for any reason. In the Apple Store: Offer only available on presentation of a valid, government-issued photo ID (local law may require saving this information). Value of your current device may be applied toward purchase of a new Apple device. Offer may not be available in all stores. Some stores may have additional requirements.
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Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.
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For example, I broke my iPhone 7 screen, and Apple was able to do a same-day screen replacement at the Apple store. I don’t have AppleCare+, so Apple charged me the “full” price for the screen repair, which was $129. But if I’d paid $129 for AppleCare+ ahead of time, the repair would cost me $29. That means I actually paid less for the screen repair out of warranty. But if I broke the same iPhone again within the two years, the second $29 screen repair would put me way ahead.
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Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors.  Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf. While Apple's MacBook lines were not immune to this consumer trend towards mobile devices, they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks, despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air. Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.
Unfortunately, on my first day of testing, I ran into a bug that nearly prevented me from arranging calls. At first, it just seemed like a mistake; on the page where you enter your name, email address and phone number, the last field didn't have the words "phone number," though all the others were properly labeled. Ignoring this, I filled in my information. But then, I got an error reading, "We're unable to schedule your call. Please try again or choose a different solution."