Furthermore, to prove our dedication to excellent customer service, we promise a 24-Hour Guaranteed Response for any and all of your service needs, backed by a highly-skilled Technical Service Department. No automatic responses. We understand that our customers aren't all the same.  So, whether you need to follow up on an order, have a technical question answered, or if your sales representative is unavailable and you need answers fast, our team is ready to provide a more personalized service to meet your specific needs. 

Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.


Apple is about to begin charging users outside of their warranty for online chat support using a new web payment system it recently developed. Sources familiar with the project say Apple is currently expecting to launch the new paid chat support, which will also let customers schedule repairs and replacements online, as early as next week. Here’s how it works:

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