Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors.  Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf. While Apple's MacBook lines were not immune to this consumer trend towards mobile devices, they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks, despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air. Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.
For Macs, AppleCare+ makes more sense if you’re buying a laptop and you’re worried about the screen, or you just tend to be rough on your computers. Desktop Macs probably aren’t as important to cover, since the likelihood of, say, dropping one is a lot less. Still, Macs have a long life, so you may decide three years of (transferable) protection is worth the extra cost.
On July 20, 2011, Apple released updates to the 11.6" and 13.3" models of the MacBook Air, which also became Apple's entry-level laptops due to lowered prices and the discontinuation of the white MacBook around the same time. The mid-2011 MacBook Airs were powered by the new Sandy Bridge 1.6 or 1.7 GHz dual-core Intel Core i5, or 1.8 GHz dual-core Intel Core i7 processors, that came with an Intel HD Graphics 3000 processor, and with a backlit keyboard, two USB 2.0 ports, FaceTime camera, a standard of 2 GB of RAM (configurable up to 4 GB), Thunderbolt which shares function with Mini DisplayPort and Bluetooth was upgraded to v4.0. Maximum SSD flash memory storage options were increased up to 256 GB. Both 11" and 13" models had an analog audio output/headphone minijack (that also supports an iPhone/iPod touch headset with microphone), but only the 13" model had an integrated SDXC-capable SD Card slot. These models use a less expensive "Eagle Ridge" Thunderbolt controller that provides two Thunderbolt channels (2 × 10 Gbit/s bidirectional), compared to the MacBook Pro which uses a "Light Ridge" controller that provides four Thunderbolt channels (4 × 10 Gbit/s bidirectional). A USB ethernet adapter was immediately available upon release and a Thunderbolt-to-Firewire 800 adapter became available in mid-year 2012.
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To test Apple's live-chat support, I submitted a question about modifying Siri's voice. I received a wait-time estimate of 5 minutes, and after 7 minutes, I was speaking with a rep named Zann. First, Zann walked me through the steps of checking my system version and confirming my device, and then gave me the correct set of steps to find Siri's preferences.