The use of AppleCare Technician Training materials and the successful completion of Apple Service Certification exams do not imply any authorization by Apple to perform repairs or to conduct business directly with Apple or on its behalf. Results from Apple Service Certification exams are used by Apple Authorized Service Providers to assess the competence of repair technicians seeking employment in servicing Apple computers and selected peripherals.
For my second call, I asked about Siri. I opted for waiting music of my choice at 3:03 p.m. and was on the phone with John in New Mexico at 3:05. John, a friendly and to-the-point representative, pulled up the relevant article and walked me through the steps by 3:07 p.m.. He even emailed me a link to the related support page so I could have those steps handy in the future.
As a former AppeCare representative I can't stress enough how difficult this job really is. We have to deal with angry customers who waited too long on the line, give accurate information about endless features and provide an instant resolution. It is mentally exhausting and would take anyone I know into the paths of a breakdown. Now imagine when new products or software are launched. We are given a set of trainning modules to perform on a given amount of time, as per Apple recommendation. Now, what a lot of people are unaware of, is that only a few call centers are actually managed by Apple directly. Other centers are paid by Apple to train people as per their standards, but in the end of the day this is a business we are talking about, so the larger the amount of calls taken daily equals more monney for these centers. Basically, forget the trainning, we are just pushed by our local managers to do these modules as fast as possible because we are needed to take more calls. There is never time to breathe or learn anything.
Apple is the king of consumer laptop tech support, and the company added to its repertoire in the past year. In addition to answering questions via social media, live online chats, its support app and phone calls, the company began posting tutorials to a YouTube channel in November 2017. These options flank the company's existing Genius Bar, which still stands out as one of the few ways users can get in-person support directly from a laptop-maker.