Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.
You have the option to get onsite service coverage for two or three years from the date of your hardware purchase. If you have a hardware issue during that time, AppleCare for Enterprise will help get you back up and running quickly. IBM’s Global Technology Services, a worldwide Apple Authorized Service Provider, will provide onsite service within the next business day.

Following its introduction, the MacBook Air was greeted with a mixed reception. The portability of the MacBook Air was praised in reviews, but the compromise in features was criticized.[17][18][19] The full-sized keyboard, weight, thinness, and Multi-Touch trackpad were appreciated in reviews, while the limited configuration options and ports, slow speed (in non-SSD models), non-user-replaceable battery, small hard drive, and price were criticized.[17][18] The flip-down hatch on the side of the original MacBook Air is a tight fit for some headphone plugs and USB devices, requiring users to purchase an extension cable. Apple removed the flip-down hatch on the late 2010 model in favor of open connection ports, as is the case with most other laptops.[20][21]
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Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors. [66] Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf.[67] While Apple's MacBook lines were not immune to this consumer trend towards mobile devices,[68] they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks,[69][70] despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air.[71] Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.[72]
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The MacBook Air is a line of Macintosh subnotebook computers developed and manufactured by Apple Inc. It consists of a full-size keyboard, a machined aluminum case, and a thin light structure. The Air is available with a screen size of (measured diagonally) 13.3-inch (33.782 cm), with different specifications produced by Apple. Since 2010, all MacBook Air models have used solid-state drive storage and Intel Core i5 or i7 CPUs.[2] A MacBook Air with an 11.6-inch (29.46 cm) screen was made available in 2010.[3]
The 2010 models include two speakers for stereo sound while earlier versions have one speaker located under the keyboard. The 2011 model replaces DisplayPort with a Thunderbolt 1 port, and also has a 1280×720 FaceTime HD Camera, replacing the previous 640×480 iSight camera. The 2012 model replaces USB 2 with USB 3, and uses the MagSafe 2 instead of the MagSafe connector for charging. The 2015 model updated the Thunderbolt port to Thunderbolt 2.
Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors. [66] Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf.[67] While Apple's MacBook lines were not immune to this consumer trend towards mobile devices,[68] they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks,[69][70] despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air.[71] Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.[72]
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Apple is the king of consumer laptop tech support, and the company added to its repertoire in the past year. In addition to answering questions via social media, live online chats, its support app and phone calls, the company began posting tutorials to a YouTube channel in November 2017. These options flank the company's existing Genius Bar, which still stands out as one of the few ways users can get in-person support directly from a laptop-maker.
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