Thanks for the article. However, if by "power of positivity" you mean condescending attitude, providing cookie cutter replies to one's questions for the sole purpose of diverting the issues, and overall being insincere and shifting the responsibility of the problem onto the consumer, well, yes, Apple is at the top of the list. The so called "Genius Bar" is useless and its geniusless techs feign ignorance of problems which are listed in the millions on a basic online search. As others have already pointed out, I have been a faithful Apple customer for many years, but the lack of "customer service" (ie: "resolving problems") leads me to say Apple no more.
As a former AppeCare representative I can't stress enough how difficult this job really is. We have to deal with angry customers who waited too long on the line, give accurate information about endless features and provide an instant resolution. It is mentally exhausting and would take anyone I know into the paths of a breakdown. Now imagine when new products or software are launched. We are given a set of trainning modules to perform on a given amount of time, as per Apple recommendation. Now, what a lot of people are unaware of, is that only a few call centers are actually managed by Apple directly. Other centers are paid by Apple to train people as per their standards, but in the end of the day this is a business we are talking about, so the larger the amount of calls taken daily equals more monney for these centers. Basically, forget the trainning, we are just pushed by our local managers to do these modules as fast as possible because we are needed to take more calls. There is never time to breathe or learn anything.
You have the option to get onsite service coverage for two or three years from the date of your hardware purchase. If you have a hardware issue during that time, AppleCare for Enterprise will help get you back up and running quickly. IBM’s Global Technology Services, a worldwide Apple Authorized Service Provider, will provide onsite service within the next business day.

* Trade-in values will vary based on the condition, year, and configuration of your trade-in device. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Store Gift Card. Not all devices are eligible for credit. More details are available from Apple’s Mac trade‑in partner and Apple’s iPhone, iPad, and Apple Watch trade‑in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply. Payments are based on the received device matching the description you provided when your estimate was made. Apple reserves the right to refuse or limit the quantity of any device for any reason. In the Apple Store: Offer only available on presentation of a valid, government-issued photo ID (local law may require saving this information). Value of your current device may be applied toward purchase of a new Apple device. Offer may not be available in all stores. Some stores may have additional requirements.
Included with each enrollment are two Technical Support Incidents, which will expire at the end of your membership year. You will receive two new TSIs when you renew your membership. Additional TSIs are available for purchase in either a 2-pack for $99 USD or 5-Pack for $249 USD in the Code-level Support section in your account. TSIs purchased separately expire one year from the date of activation.
AppleCare Technician Training provides a comprehensive curriculum covering Apple products and technologies. The modules cover such topics as general computer terminology, Apple-specific architectures, and troubleshooting and preventive maintenance in a logical, straightforward format that makes it easy to absorb new concepts and information. In addition, the training is self-paced, so you have complete control over your learning schedule.
Our tool inspects your computer for what hardware you have and what options are enabled. We don’t gather any additional personal data in the process. Hitting Send Emails will send the captured data to the Recipient’s Email address they have a better understanding of your system. You can also elect to bypass the email and download the results by CSV or PDF.
I normally never write reviews but was so impressed with Shiva that I just had to post a comment.  He not only immediately identified the reason my computer crashed but also quickly cleared up additional, long-standing issues I'd been having.  In just a couple of days I had my computer back with its new hard drive up & running & all the data loaded back on.  I'm a happy woman!
The computer is powered by a 1.8 GHz Intel Core i5 dual-core processor and has 8GB of 1600 MHz LPDDR3 RAM. Graphics are provided by integrated Intel HD Graphics 6000. The computer features all the amenities you expect on a Mac -- a 720p FaceTime HD webcam, dual-band 802.11ac Wi-Fi (also compatible with 802.11a/b/g/n), Bluetooth 4.0, and built-in stereo speakers. macOS Sierra is the installed operating system.
Still, to buy AppleCare+ after the fact you generally have to run a diagnostic test on the device in question, so Apple knows it’s in good working order. And no matter when you buy your AppleCare+ plan, the coverage starts from the day you bought your device. So you don’t get an “extra” two months of coverage if you wait two months to buy the plan.
When I tweeted — from my secret social-media account used to hide my identity as a reporter — for help about Spectre and Meltdown, Apple responded a short 10 minutes later. The company also included the correct information (update macOS on your Mac, and you're OK), along with a link to documentation on Apple's site that explained the situation in greater detail.
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