Service coverage is available only for Mac and its original included accessories for protection against (i) defects in materials or workmanship, (ii) batteries that retain less than 80 percent of their original capacity, and (iii) up to two incidents of accidental damage from handling of your Mac, each incident being subject to a service fee of $99 for screen damage or external enclosure damage, or $299 for other damage, plus applicable tax. If your Mac has catastrophic damage from an accident or is inoperable after unauthorized modifications, you will need to buy a replacement.
To gain optical drive features, users could either purchase an external USB SuperDrive or other brand, or the bundled Remote Disc software, only for browsing or software installation to access the drive of another computer wirelessly that has the program installed. It can also be used to reinstall the system software from the included installation DVD. Remote Disc supports NetBooting, so the Air can boot from its installation DVD in another computer's drive, which requires Remote Install Mac OS X to be running on that computer. The software does not allow playback or information of DVDs, CDs or installing Windows. For these features, an external USB drive is required. More recent versions of OS X replaced the installation DVD with a USB flash drive containing the software, eliminating remote installation.
Through July 1, 2013, the MacBook Air took in 56 percent of all Ultrabook sales in the United States, despite being one of the higher-priced competitors.  Apple had previously dominated the premium PC market, in 2009 having a 91 percent market share for PCs priced at more than $1,000, according to NPD, and Ultrabooks were an attempt by other PC manufacturers to move in on Apple's turf. While Apple's MacBook lines were not immune to this consumer trend towards mobile devices, they still managed to ship 2.8 million MacBooks in Q2 2012 (the majority of which were the MacBook Air) compared to 500,000 total Ultrabooks, despite there being dozens of Ultrabooks from various manufacturers on the market while Apple only offered 11" and 13" models of the Macbook Air. Forrester Research analyst Frank Gillett attributes Apple's increased success in the enterprise market to the 2010 MacBook Air and the iPad.
2 years ago I wrote a review regarding Marin Mac Tech. I have continued to use them with total satisfaction ever since. Recently I realized that most of my tech stuff was so old and out of date that some of it would no longer update. I decided to bite the bullet and get a new iPhone, iPad, MacBook Pro and a new 27 in. iMac. I wanted them to all be in sync. Over the past 2 years Shiva has become familiar with my tech use and needs so I called on him to guide me through making the best choices and to order any extras as far as storage and memory were concerned. Once purchased from the Apple Store via Marin Mac Tech, he backed up everything from my old equipment to my new. No easy task as I am a hoarder of photos and information as well as emails and don't like to lose anything. Along the way he eliminated some bad malware that had crept into my old computers. I must admit there was quite a bit of adjustment to be made on my part as a lot of stuff was new to me and I kept getting messages regarding things that needed to be done. Shiva was on call, both in person and via remote access, to shepherd me through the transition period. I could not have done it without him. He is a definite wizard when it comes to all things tech. He does not fool around, gets right to the problem and fixes it and helped me to understand what I need to do along the way. All of the people I have dealt with at Marin Mac Tech the past 2 years have been a pleasure to deal with and when it comes to tech help, Shiva is the man! We are lucky to have such a reliable outfit in Marin to call on for our tech support.
Apple is the king of consumer laptop tech support, and the company added to its repertoire in the past year. In addition to answering questions via social media, live online chats, its support app and phone calls, the company began posting tutorials to a YouTube channel in November 2017. These options flank the company's existing Genius Bar, which still stands out as one of the few ways users can get in-person support directly from a laptop-maker.