At the launch of the MacBook Air in January 2008, Apple claimed it to be the thinnest laptop in the world. While this was true of laptops on sale at the time, the 2003 Sharp Actius MM10 Muramasas was thinner at some points than the Macbook Air, being 0.54 inches (14 mm) thick at its minimum.[24] It, like the MacBook Air, was a tapered design, with a maximum height of 0.78 inches (19.8 mm) —slightly thicker than the MacBook Air — shown above as 0.76 inches (19.3 mm).[25] The Sony Vaio X505, released in 2004, had a minimum thickness of 0.38 inches (10 mm) and a maximum of 0.8 inches (20.3 mm).[26]
AppleCare for Enterprise starts with an AppleCare Account Manager — your personal liaison with AppleCare. Your AppleCare Account Manager will help review your IT infrastructure, track issues you may be having, and provide monthly activity reports for both support calls and repairs. With continuous support from your AppleCare Account Manager, you and your team will get the most out of AppleCare for Enterprise.

The 11" MacBook Air carried the desirable essential attributes of a netbook, but without the drawbacks of a slower processor and less capable operating system,[52] albeit at a higher price.[53][54][55][56][57] At the low end, Apple introduced the iPad—a different form factor than the netbook, but with improved computing capabilities and lower production cost. Both of these led to a decline in netbook sales, and most PC manufacturers have consequently discontinued their netbook lines in response.[58] Capitalizing on the success of the MacBook Air,[59] Intel promoted Ultrabook as a new high-mobility standard, which has been hailed by some analysts as succeeding where netbooks failed.[60][61][62]

Apple is the king of consumer laptop tech support, and the company added to its repertoire in the past year. In addition to answering questions via social media, live online chats, its support app and phone calls, the company began posting tutorials to a YouTube channel in November 2017. These options flank the company's existing Genius Bar, which still stands out as one of the few ways users can get in-person support directly from a laptop-maker.